Daily PR Tidbit - May 20

Another edition of the Daily PR Tidbit brought to you by Allure Marketing + Communications. Feel free to share or comment.

Whether "Beast" or "Virus" Metaphor Is Powerful Stuff

Let's say that we are comparing cities we have visited or would like to visit, and I mention one that I have not yet been to but you have. - By David DiSalvo

Look Out Blogs: Google News Gains Options To Drop Blogs & Press Releases

Tired of seeing blogs or press releases in your Google News homepage? - Danny Sullivan

The human touch — adding a voice to social media relationships

People using social media want to know who they’re talking to — even when they interact with a brand. - By Jason Woodward

Fashion PR: 5 Ways to Make YouTube Work for You

While fashion films may be all the rage, many independent fashion labels are wary of investing in a video strategy, perceiving it to be too costly or time-intensive, or simply not knowing what to do with video once its been created. - By Polina Raygorodskaya

Under The Radar, PR's Political Savvy

When it comes to the inner workings of Washington, you often hear about lobbyists influencing the political process. - By Elizabeth Blair

Brand Storytelling

Most brand storytelling wouldn’t pass the bedtime story test. Yet there’s never been a greater time for brands that can tell a story well. - By Tom Fishburne

Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.

Daily PR Tidbit - May 18

Another edition of the Daily PR Tidbit brought to you by Allure Marketing + Communications. Feel free to share or comment.

109 Ways to Make Your Business Irresistible to the Media

Ever wonder why some businesses get press and some don’t? Getting a mainstream media outlet to pay attention to your business seems like an impossible-to-solve mystery. - By Patrick Garmoe

AP Stylebook Gets Even More Social

Last year, the Associated Press added a social media section with 42 new guidelines to its annual AP Stylebook. - By Beth Brenner

New Study of 64,033 Press Releases Reveals Major Fail

Who sent those releases? Why did they fail? And why so darn many? - By Marc Harty

Speak No Evil

The difficulties in managing a brand through social media channels are not just difficulties in learning technologies, but in managing a new set of engagement rules. - By Ryo Yamaguchi

10 Things I Hate About You (As a Blogger)

You broke my heart. So you leave me no choice: I have to break up with you. - By Andrew Hanelly

wtf PRSA? - a Friday f-bomb

Typos. They happen to all of us. We usually embed some strategically on Bad Pitch to see if anyone's reading. - By Kevin Dugan

Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.

Daily PR Tidbit - May 16

Another edition of the Daily PR Tidbit brought to you by Allure Marketing + Communications. Feel free to share or comment.

Facebook Publishes Guide to Social Marketing Best Practices

Facebook recently published a PDF document giving businesses a guide to best practices for marketing on the massive social networking site. - By John Paul Titlow

Relax, PR will be around long after the hype has gone

Sometimes you happen upon a blog post title in your RSS reader (yep I’m old school) that grabs your attention. - By Tom Murphy

Facebook an influential source of traffic to major news websites

According to a recent Pew Research Center study that analyzed Nielsen data relative to the 25 news websites with the largest number of unique monthly visitors, Facebook is a more valuable source of traffic than Twitter. - By Beth Krietsch

5 Ways Journalists Can Use Twitter

Social media and journalism are becoming more and more intertwined, and while the debate rages on if social media is a part of the journalism industry, Twitter, Facebook and the like shouldn’t just be reserved for the marketers and brand community managers out there. - By Erin Everhart

Follow Me, Like Me, Fan Me: Is the Social Ask Overused? [INFOGRAPHIC]

Back in March I wrote a post about moving away from the generic social ask. What is a social ask? - By Sarah Evans

21 Ways to Create Compelling Content When You Don’t Have a Clue

Sometimes you’re just flat out of ideas. It’s not a matter of talent — you’ve written great stuff in the past. - By Danny Iny

ContentAide – Is Your Company Using Facebook to its Full Potential?

Facebook is quickly becoming a great marketing tool for businesses to build a compelling social media presence and engage with users. - By Cody Barbierri

Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.