Daily PR Tidbit - Jan 25

Another edition of the Daily PR Tidbit brought to you by Allure Marketing + Communications. Feel free to share or comment.

BlogDash; Blogger Outreach Made Easy

For PR professionals, pitching bloggers often requires a lot more research into whose who and what topics are applicable to whom in order to get your clients story picked up in the blogosphere. But even after sifting through all the information out there, sometimes we still get it wrong, leaving bloggers frustrated with a pitch that’s way off base. -- By Meredith L Eaton via March PR 

3 Things Most People Don’t Understand About Twitter
Whether you’re a long-time power user or you just signed up this month, there are some things you probably don’t understand about Twitter. Or maybe you do, but we’re willing to bet a huge portion of your followers don’t. Here’s our take on the three things most people don’t understand about Twitter. -- Laura Dugan via MediaBistro All Twitter

Pope Praises Social Networking, Gives Guide To Christian Use
In an age when you can go to church online, and no doubt teenagers tweet during Mass, Pope Benedictus XVI used this year's World Communication Day address to extol the potential of social media and give guidance to Roman Catholics on how to use it in a Christian manner. -- Frank Watson, SocialEngineWatch.com

Girl Scouts Say Yes to Social Media, But No to Online Selling
The whole marketing concept behind Girl Scout cookies is pretty amazing. By releasing the product only once a year, they’ve cleverly created a seller’s market. It’s not just a box of cookies, it’s an event! The first Girl Scout cookies were sold in 1917, but the tradition as we know it goes back to the 1950′s, young girls going door-to-door, or setting up tables at the local shopping center, selling bakery-made treats. And it’s still being done that same way today but with a twist – social media. -- Cynthia Boris via MarketingPilgirm

Social media to the rescue: Getting your brand back on track when a crisis breaks
Sometimes, all does not go according to plan in social media. Will your company ever see a social media crisis — with Twitter, Facebook and YouTube turning a modern-day mob with torches and pitchforks? Probably not. But maybe you will. And if you do, these are the eight steps to recovering from a social media crisis. -- Via Smart Blog on Social Media

Facebook Turns Friend Activity Into New Ad Format
Facebook is rolling out Sponsored Stories, a new ad format that turns your friends’ actions into promoted content. -- By Ben Parr via Mashable 

10 marketing trends popping up in 2011
You can say one thing with certainty about new product trends for 2011: They're pretty wacky. - Bruce Horovitz via USA Today

Regine J. Nelson is the founder and principal of Allure Marketing + Communications. Allure specializes in consumer product, small business, nonprofit and startup PR. Email regine@allure-pr.com for a free consultation. Follow her on Twitter, @RegineNelson.