Who gives us predictions for a new year? Doctors, psychics, psychos, our parents and a whole slue of other folks. However, the Silicon Valley chapter of the Public Relations Society of America and the Computer History Museum brought together the folks that do it best. For years, they have managed to pull together a diverse and highly sought-after group of top business and technology journalists and bloggers to discuss hot topics of the current year and predictions for the following year.
2011 was no exception. On December 2, 2010, PRSA-Silicon Valley held its annual "Media Predicts" event at the Computer History Museum in Mountain View, Calif. Media Predicts has a tradition of inviting journalists and bloggers who have made significant contributions to journalism over the past year. This year, the lot was especially remarkable. The speakers consisted of the following media personnel:
The journalists shared their thoughts and predictions about social IPOs, the iPad, Twitter, facebook, Apple, the San Francisco Giants, China and many more. I've taken the liberty to jot down some of their predictions for quick consumption. If you would like more details, check out the video coverage and photos of the event at http://www.prsasiliconvalley.com/Media-Predicts.
The panelists must have consulted their crystal balls for these predictions:
- Eric Savitz:
- Rachael King: There will be...."Increased interest in mapping the human brain – IBM’s BlueBrain. Mobile apps."
- Quentin Hardy:
- Bianca Bosker: I just bet my bottom dollar that..." AC/DC will be on iTunes. Also, no two people will have the same experience on the web...ads, news, everything will be customized to preferences, habits and friends."
- Ben Parr:
- Chris O'Brien:
- Daniel Lyons: Are my predictions too real?..." This is the year when people will start to realize how scary Facebook really is. Death of blogs and the rise of twitter and tumblr."
If you have any predictions of your own that you would like to share, please add a comment below.
Regine J. Nelson is the founder and principal of Allure Marketing + Communications. Allure specializes in consumer product, small business, nonprofit and startup PR. She is a proud member of the Silicon Valley chapter of PRSA. Email firstname.lastname@example.org for a free consultation. Follow her on Twitter, @RegineNelson.