Wednesday, February 2, 2011

Daily PR Tidbit - Feb 2

Another edition of the Daily PR Tidbit brought to you by Allure Marketing + Communications. Feel free to share or comment.

Social media users grapple with information overload
Jose Huitron had just hit the digital wall. Toggling between Facebook, Google, Twitter and a handful of other online communities, he found it hard to keep up with a constant barrage of tweets, texts and instant messages. - By Jon Swartz via USA Today

Press Release vs. Media Pitch: Which One Do You Need?

One of the most common misconceptions about PR is that you need to distribute press releases to get media coverage. Few people know you can get media exposure without writing a press release — many of my students have done it! But first, what’s a press release, how is it different from a media pitch, and when do you use one or the other? -- via PR In Your Pajamas

How to integrate social media into health insurance 
Social media, such as Facebook, Twitter and LinkedIn, has been increasing in popularity in recent years, and along with that growth has come an increased connection to the health insurance world. - By Kelly Kimberland, UPMC Health Plan

Social media to lead parade of IPOs in year ahead

It’s not quite the dot-com boom of the late 1990s, but this year analysts expect to see a flood of Internet companies offering shares on the financial markets, hoping to become the next or Google. -- By

8 Tips on Boosting PR Results with Social Media & SEO
Despite company marketing and public relations budgets being in a state of ambiguity, many public relations organizations are focusing on social media, trying to figure out “do’s and don’ts” to improve online reach. At the same time, search engine optimization (SEO) of news content is fast becoming an established part of the mix for many public relations programs. - By Lee Odden

If content is king, how do you become king of content?

All week, I’ve been talking about how much content matters. Here’s a guest post by the wonderful, savvy nonprofit marketing mind of Jono Smith on why - and how - to create content worth sharing.-- Via Katya's Non-Profit Marketing Blog 

How to Emulate the World’s Powerful Brands Using Social Media 
Don’t you just love to hate those big name brands who always seem to be getting right? You know the ones I’m referring to – The Apple gods, the addictive Starbucks and the sensual Victoria’s Secrets? - By Natalie Sisson via Spin Sucks

Regine J. Nelson is the founder and principal of Allure Marketing + Communications. Allure specializes in consumer product, small business, nonprofit and startup PR. She is a proud member of the Silicon Valley chapter of PRSA. Email for a free consultation. Follow her on Twitter, @RegineNelson.

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