Daily PR Tidbit - April 29

Another edition of the Daily PR Tidbit brought to you by Allure Marketing + Communications. Feel free to share or comment.

10 Creative Uses of the New Facebook Profile [PICS]

Facebook users are showing off some serious creativity by taking advantage of the new profile page photo layout. - By Amy-Mae Elliot

Are You Talking to Me?

Established rules of communicating with customers are unraveling, driven by a shift in how we use the Internet. - By Geoffrey A. Fowler

Social Currency: The Revolution Has Been Tweeted

It’s hard to believe Malcom Gladwell, the critically acclaimed author of The Tipping Point, could fail to recognize the revolutionary power of social media. - By Clinton Karr

The Blogger’s Guide To PR’s Email Pitches

Public relations professionals responded en masse to last week’s post offering some guidelines for email pitching. - By Jason Falls

Impress the press: 10 examples of reporter lingo

Looking to get in good with reporters and editors? Learn their lingo, and impress them by talking the talk. - By Kevin Allen

Social Media Makes Us Lazy? No, Not Really

Every few months, a new meme gathers more attention in the PR and marketing worlds than it deserves. - By Rosanna M. Fiske

Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.

Daily PR Tidbit - April 27

Another edition of the Daily PR Tidbit brought to you by Allure Marketing + Communications. Feel free to share or comment.

Why Nobody Cares About Your Content (And What to do About it)

A few weeks ago I decided to open up my coaching services for one day only. - By Glen Allsopp

Coming Soon: Twitter Insurance To Protect You (And Your Brand) From Careless Tweets

The best of us have done it. The worst of us keep doing it. More and more people are being fired over it, including celebrities and sports stars. - By Shea Bennett

Building Long-Term PR Relationships in a Digital World

When we first started working with Dongbu HiTek in 2001, it was a start-up semiconductor manufacturer based in Korea wanting to enter the North American market. - By Elena Verlee

7 fundamentals of starting a company blog from scratch

If your company is making its debut in the blogosphere, follow these tips to make sure it arrives with a bang. - By Mark Schaefer

The Curation Economy and The 3C’s of Information Commerce

Several years ago I had the privilege of working with Steve Rosenbaum, author of Curation Nation. - By Brian Solis

Saying 'Thank You' to Reporters

There's a burst of controversy on the eReleases blog over the post "How to Thank a Reporter Who Covered Your Press Release." - By Doug Bedell

Top Five Rules of Crisis Communications

Aflac recently fired the voice behind their duck, Gilbert Gottfried, for making horrible, off-color remarks about the Japanese after the recent earthquake and tsunami. - By Jocelyn Broder

Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.

Daily PR Tidbit - April 25

Another edition of the Daily PR Tidbit brought to you by Allure Marketing + Communications. Feel free to share or comment.

The 3 R’s of PR: Learn them and earn R-E-S-P-E-C-T

I don’t think PR professionals give our industry enough credit—and it starts with the fundamentals. As in those of us practicing them aren’t claiming them. - By Justin Goldsmith

5 Quick Ways to Liven Up Your Twitter Stream

With a billion tweets per week, Twitter has become a place for people and organizations of all types to share their thoughts, reading lists and whereabouts. - By Erica Swallow

Social Media for SEO vs. Customer Engagement

During an internal discussion at TopRank Marketing, the topic of defining social media came up and one area of interest was the difference in outcomes when it comes to incorporating both social media and search engine optimization. - By Lee Odden

7 Myths About Consulting That May Be Limiting Your Options

Most PR professionals have done it, whether they admit to it or not: they fantasize about becoming an independent PR consultant. So why haven’t you taken action? - By Kellye Crane

If Your Social Content Isn’t Brand-Relevant, It’s Just Noise

In the PR industry, we’re paid to make people take notice. - By Christine Perkett

3 YouTube & Video Marketing Tricks You Should Not Miss

YouTube has changed the video landscape with user generated video content and as a result grown so fast that it prompted Google to pay $1.5 billion to acquire the company. - By Bob Tripathi

Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.

Daily PR Tidbit - April 22

Another edition of the Daily PR Tidbit brought to you by Allure Marketing + Communications. Feel free to share or comment.

PR News Q&A: Keys to Increasing Facebook Engagement

Communicators and brands have been busy testing new tactics that may turn some of Facebook's 500 million users into "likes." - By Regina D'Alesio

‘Off the record’ no longer applies: 5 crucial reminders for PR pros

There’s no such thing as “off the record” anymore. - By Gil Rudawsky

Editor: 5 reasons I delete press releases

Get a group of people from Match.com together and ask them: Ever gone on a bad date? Now, get a group of editors together and ask them: Ever cringed at a press release? - By Chloe Thompson

20 things every PR pro should know

Do you have one foot on the PR banana peel? If you’re like me, part of you is in “the old world” of PR and the other foot is sliding into the new digital landscape: excited, nervous, learning, kicking, and screaming. - By Susan Young

Facebook Revamps “Pages”

Facebook Page Administrators had a little learning to do today, as the world’s largest social media site rolled out an update to not only the look but also the way those pages act. - By Steve Mullen

5 Tips To Help You Live Tweet A Speech

Live tweeting is quickly becoming a favorite way for news organizations to cover speeches and other events. - By Ethan Klapper

The PR Pro’s Guide to YouTube

The public relations profession is built on a foundation of two-way communication. - By Jamie Carracher

Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.

Daily PR Tidbit - April 20

Another edition of the Daily PR Tidbit brought to you by Allure Marketing + Communications. Feel free to share or comment.

Reputation management is a key metric for social media ROI

Small business marketing and advertising is constantly monitored and measured to determine its return-on-investment. Are marketers seeing a significant number of new customers or increased purchases to continue running a campaign? - By Jamie O'Hara

Understanding B2B Social Media Through Infographics

It’s a persistent question: Is social media and networking appropriate for B2B marketing? - By Lee Odden

The 5 Models Of Content Curation

Curation has always been an underrated form of creation. - By Rohit Bhargava

Are You in Charge of Content Delivery?

The answer may depend on whether you're a small, medium, large... or grande business. Don't assume that the bigger the organization, the more the resources. - By Valeria Maltoni

Facebook usage statistics 1st April 2011 vs April 2010 vs April 2009

The lastest Facebook usage statistics show some interesting trends. - By Nick Burcher

How do you increase social influence? Don’t think about the score

Digital influence is a controversial topic. At the heart of the matter is this idea of influence and it raises questions and doubts as to whether or not the ability to cause effect or change behavior is truly measurable. - By Brian Solis

Small Businesses Benefit Most From Social Media, Study Reveals

Do you wonder if you have what it takes to compete in the social media marketplace? Who, after all, has the time or the budget to mimic Disney or Starbucks? - By Phil Mershon

Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.

Daily PR Tidbit - April 18

Another edition of the Daily PR Tidbit brought to you by Allure Marketing + Communications. Feel free to share or comment.

6 Ways Social Media Helps Your Presentation Resonate

Social media has forced presentations to become an interactive conversation. Presenters who embrace audience participation are connecting their audiences to their ideas in a more meaningful way. - By Nance Duarte via Brian Solis's blog

PRBC Calls Malarkey

Last week, PR Daily had a post titled “Advertising vs. PR: How to Measure the Value of Editorial Coverage.” - By Rebecca Denison

Content Marketing: Why Video Works

People. Love. Video. Not yet sure you’re buying it? comScore’s video matrix, published December, 2010, reported that some 89 million people in the United States are going to watch 1.2 billion videos. - By Shelly Kramer

13 ways to get your clients to think like a blogger

In the past few weeks, I’ve had numerous conversations with colleagues, partners and in some cases, clients, about blogging and the challenges of keeping a blog up and running. - By Arik Hanson

How Small Businesses Can Use Social Media for Customer Service [INTERVIEW]

Customer relationship management isn’t just the domain of big brands, and these days, more and more companies are offering free online tools to make it easier for SMBs to keep track of and reach out to their customers. - By Jolie O'Dell

4 SEO Myths – Believing Them Will Get You Nowhere

If you want to make money online, you have to be visible on the search engines. And if you want to be visible on the search engines, you have to have a solid SEO strategy. - By Kirsty LaVier

How to Use Geolocation in Your Marketing Initiatives

2011 has been hailed as the “year of geolocation.” Alas, so was 2010. As was 2009 and 2008. Yet geolocation services like Foursquare and Gowalla continue to seek mainstream audiences with limited success. - By Jamie Beckland

Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.

Daily PR Tidbit - April 15

Another edition of the Daily PR Tidbit brought to you by Allure Marketing + Communications. Feel free to share or comment.

9 critical stats to measure on your blog

The best place to start in any journey is to know where you are. If you want directions to Chicago, the first thing anyone will ask is “where are you coming from?” - By John Haydon

Search Marketing To Grow 16% This Year [REPORT]

Search marketing will grow 16% this year to $19.3 billion and 74% of North American ad agencies say their clients use Facebook, according to a study released Wednesday. - By Todd Wasserman

Skip The Fluff Puff Marketing And Fix What’s Broken

I have thought for some time that the impending social media bubble will at some point burst. I am a true believer that digital marketing done right will drive sales, however folks can get sidetracked pretty fast. That, coupled with many marketers delusional perception of success, and things can get pretty murky. - By Eric Brown

Transparency, QR Codes & LinkedIn

We're called spin doctors, flacks, turd polishers...a copywriter friend once referred to me as a lie merchant (I replied by calling him a comma jockey). - By Kevin on Bad Pitch Blog

eCommerce Marketing: Do Free Trials Work?

I was talking to Erik Hare yesterday about how we both have blog posts in some sort of process for days, sometimes even weeks. I’ve already written shells of the blog posts for Friday, Sunday, and Monday. - By Gini Dietrich

Get more traffic from Twitter with these 6 great headline tips

So, you have all those followers on Twitter and yet when you tweet a link to your latest blog post…..nothing much happens! - By Jim Connolly

6 Ways Social Media Helps Your Presentation Resonate

Social media has forced presentations to become an interactive conversation. Presenters who embrace audience participation are connecting their audiences to their ideas in a more meaningful way. - Nance Duarte via Brian Solis's blog

Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.

Daily PR Tidbit - April 13

Another edition of the Daily PR Tidbit brought to you by Allure Marketing + Communications. Feel free to share or comment.

What's working, and what's not, for tablet marketing

Few, if any, new technologies have experienced the surge in consumer adoption that the iPad has -- selling 3 million units in its first 80 days and tracking to surpass the cell phone to become the fourth-biggest consumer electronics category, according to Bernstein Research. - By Jodi Harris

The 8 R’s of Twitter for Newbies

I had a friend call me the other day, to see if I could give her a quick Twitter tutorial. We talked about developing her strategy for Twitter. - By Elena Verlee

5 Ways to Improve Your International SEO Strategy

Web users in the Middle East, Asia, the Americas and Europe have embraced Facebook, Twitter and other social platforms as vehicles for communication, commerce, and revolution. - By Liz Elting

16 ways to get more comments on your Facebook Page

Getting fans to comment on your Facebook Page can take a lot of time and effort. And it can sometimes be painful seeing other Facebook Pages that make engagement look easy. - By John Haydon

How To (Successfully) Break The First Rule Of Social Media

Rules can be helpful, but they can also close your mind to possibilities and immobilize you. When it comes to social media, the first rule you’re likely to be told is this: “Never start a social media initiative until you know your objectives.” - By Ilana Rabinowitz

LinkedIn Reaches 100 Million Members. But How Often Do They Visit?

To celebrate reaching 100 million members, LinkedIn has created a helpful infographic and is sending personal notes to its first one million members. - By Tonya Garcia

How Tasti D-Lite Has Raised the Bar for Social Media Success

Frozen dessert shop Tasti D-Lite has been heating up the social space over the past few years, introducing a series of innovative digital programs and campaigns, including the introduction of social tie-ins with its TastiRewards loyalty program and in-shop iPads that serve as customer information kiosks. - By Erica Swallow

Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.

Daily PR Tidbit - April 11

Another edition of the Daily PR Tidbit brought to you by Allure Marketing + Communications. Feel free to share or comment.

10 Excellent Examples of Guerrilla Marketing Campaigns [VIDEOS]

Guerrilla marketing “works because it’s simple to understand, easy to implement and outrageously inexpensive,” says Jay Conrad Levinson, the man who coined the phrase. - Amy-Mae Elliot

Starting your own PR consultancy: 10 things you need to know

Tired of working for The Man (or The Woman)? Want to start your own agency or consulting firm? - By Claire Celsi

Are you ignoring these 3 important social media sites?

With such an intense focus on Facebook and Twitter, organizations may be hurting themselves by failing to build communities in other networks. These networks have their own strengths and weaknesses, and because of their sizable communities are significant in their own right. Here is a look at three that maybe worth your organization’s time. - By Geoff Livingston

The biggest mistakes you can make on Facebook pages

Today, we are going to analyze a touchy topic - mistakes that companies most often do on their Facebook Pages, and go into the details of them. This list of most common mistakes should give you a better idea of how to post on your Facebook Page. - By socialbakers

How to Leverage Company Activities To Get PR

One of our newest clients, Rapid Electric Vehicles (REV) delivers completely electric fleet vehicles that serve as the first-ever mobile storage system for the electricity grid, in addition to powering on-site equipment for fleet crews. - By Jackie Peterson

Social Media Monitoring Made Simple

If you’ve been monitoring social media for mentions of … social media monitoring, you’ll likely have noticed more people discussing how to listen better on behalf of your brand.

Use Infographics to Kill Press Releases

When our new client, Lithium Technologies, brainstormed with our team about crafting a press release touting the rise in attendance and influence of their brand — as part of the build-up for their LiNC User Conference — everyone got really excited about the idea of doing an infographic, instead. - By Todd Defren

Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.

Daily PR Tidbit - April 8

Another edition of the Daily PR Tidbit brought to you by Allure Marketing + Communications. Feel free to share or comment.

Social Media or Socialized Media?

For the past couple of years I haven’t been in a client meeting or industry event where “social media” isn’t mentioned. - By Luca Penati

Replace Blog Comments with a Real Call to Action

I’m not a big fan of comments on corporate blogs. Especially in the B2B space, they work about as well as lace on a bowling ball (to borrow from Archie Bunker). - By Tom Johansmeyer

Advertisers! Blip.tv Creates Your Video Ads For You

A lot of advertisers ignore the online video audience entirely because they can’t be bothered to produce their own unique Web video ads. - By Megan O'Neill

Why Users Are More Engaged With Social Media on Fridays

Rebecca Black's not the only one who thinks there’s something special about Friday. - By Todd Wasserman

8 Google Tools for Brainstorming

It’s not easy to come up with fresh ideas all the time. - By Jeremy Porter

Connected Citizens: Powerful, scary or promising?

There’s a substantive new report out from the Knight Foundation that is worth attention: Connected Citizens: The Power, Peril and Potential of Networks. - By Katya's Non-Profit Marketing Blog

What's working, and what's not, for tablet marketing

Few, if any, new technologies have experienced the surge in consumer adoption that the iPad has -- selling 3 million units in its first 80 days and tracking to surpass the cell phone to become the fourth-biggest consumer electronics category, according to Bernstein Research. - By Jodi Harris

Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.

Daily PR Tidbit - April 6

Another edition of the Daily PR Tidbit brought to you by Allure Marketing + Communications. Feel free to share or comment.

To have or not to have - an own website presence

By the end of July FHM a re-known lifestyle magazine in Germany will dismantle its homepage. Instead, FHM wants to manage its internet activities via a Facebook fan page. - By Melanie Katschinski

The Rules of Social Media Engagement

A study published in 2010 surfaced a startling statistic, “75 percent of employers say their business has no formal policy instructing employees on the appropriate use of social networking sites on the job.”

- By Brian Solis

Marketing to Kids? How 'Bug Out' Worthy Is Your Brand?

Like most dads, I give into badgering. When my daughter is “bugging out” over “Minnie Mouse”, Ariel or the latest game, I often give in and want to calm the delirium.

- By Ronn Torossian

How Companies Can Create a Brand Identity With Text Alone

For the third and final installment in our three-part series on logo design, we’re taking a look at the simplicity of the logotype — a brand identity that contains only text. - Jolie O'Dell

Does Social Media Support Liars?

On one hand I love the way social media enables companies and individuals to be more transparent in what they do. On the other hand, I despise the fact that social media also supports liars. - By Jennifer Mattern

How Social Media Works: A Look at Human Psychology

People use social media a lot today. And I mean A LOT. I’m constantly checking my Twitter account, wondering what status messages have changed on FB… wondering if my friends put up new pictures. - By Jen, Social Implications

Measuring the POI of Online Public Relations

Measuring the return on investment from online marketing and PR efforts is essential as an indication of success as well as a feedback mechanism to guide subsequent efforts. - By Lee Odden

Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.

Daily PR Tidbit - April 4

Another edition of the Daily PR Tidbit brought to you by Allure Marketing + Communications. Feel free to share or comment.

How Web Developers Hurt Their Nonprofit Clients

I’ve run into more than the usual number of nonprofits who have crappy websites built by consultants lately. I’m not talking subjective design preferences here, but flat-out terrible decisionmaking and implementation. - By Kivi Leroux Miller

Social media: A complaint box streaming live, online

Social media can be a complaint box put online, streaming in real time, for all to see. For that reason, it’s a good idea to check it early and often. - By Katya's Non-Profit Marketing Blog

5 Reasons the Media Is Ignoring You (And How to Get More Media Attention)

When you’re not getting any media coverage, whose fault is it? - By Elena Verlee

Four Lessons Military and Civilian PR Pros Can Teach Each Other

If you were going to stereotype military public affairs (PA) professionals, you would say that they lack creativity, obsess over planning and structure, and would jail their own mother if she proposed an outreach plan with any risk. - By Brian Wagner

Upgraded Twitter Search Helps You Find New People to Follow

Twitter has rolled out an update to its search tool that makes it easier to find new people to follow. - By Adam Ostrow, Mashable

The Enterprise Social Media Adoption Path

There seems to be a predictable path for major enterprise as they advance towards reaping real benefits from social media. - By John Bell

Do You Know Your Reach On Social Media Or Are You Out Of Touch With Reality?

How often do you actually get behind the scenes of all your social media activity to see if it’s really working? - By Natalie Sisson, via PR In Your Pajamas

Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.