Facebook users are showing off some serious creativity by taking advantage of the new profile page photo layout. - By Amy-Mae Elliot
Established rules of communicating with customers are unraveling, driven by a shift in how we use the Internet. - By Geoffrey A. Fowler
It’s hard to believe Malcom Gladwell, the critically acclaimed author of The Tipping Point, could fail to recognize the revolutionary power of social media. - By Clinton Karr
Public relations professionals responded en masse to last week’s post offering some guidelines for email pitching. - By Jason Falls
Looking to get in good with reporters and editors? Learn their lingo, and impress them by talking the talk. - By Kevin Allen
Every few months, a new meme gathers more attention in the PR and marketing worlds than it deserves. - By Rosanna M. Fiske
Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.