Communicators and brands have been busy testing new tactics that may turn some of Facebook's 500 million users into "likes." - By Regina D'Alesio
There’s no such thing as “off the record” anymore. - By Gil Rudawsky
Get a group of people from Match.com together and ask them: Ever gone on a bad date? Now, get a group of editors together and ask them: Ever cringed at a press release? - By Chloe Thompson
Do you have one foot on the PR banana peel? If you’re like me, part of you is in “the old world” of PR and the other foot is sliding into the new digital landscape: excited, nervous, learning, kicking, and screaming. - By Susan Young
Facebook Page Administrators had a little learning to do today, as the world’s largest social media site rolled out an update to not only the look but also the way those pages act. - By Steve Mullen
Live tweeting is quickly becoming a favorite way for news organizations to cover speeches and other events. - By Ethan Klapper
The public relations profession is built on a foundation of two-way communication. - By Jamie Carracher
Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.