Wednesday, January 19, 2011

Daily PR Tidbit - Jan 19

Another Edition of Daily PR Tidbit. Feel free to leave comments or share with others.

Connect the Dots: A Solo PR Success Story
How one blog post, shared with the right audience, on the right social media network sparked the engagement that lead to new contacts and business. -- By Kelly Crane via

If You’re Not Networking, You’re Not Social
Social media isn't isolating us as we tap on our laptops, smartphones and tablets; rather, we're becoming "hypersocial" in our virtual, avatar-populated environment, suggests researcher and author S. Craig Watkins . -- By Peggy Walt via PC World

5 Ways To Use Twitter Lists For PR, Marketing, Spying
Joan Stewart suggests using Twitter lists these five ways. All were discussed in more detail during the webinar she hosted on How to Use Twitter Lists &  Directories to Generate Publicity & Build Your Brand. -- Via Business 2 Community.

Incomplete Manifesto for Growth
Written in 1998, the Incomplete Manifesto is an articulation of statements exemplifying Bruce Mau’s beliefs, strategies and motivations. Collectively, they are how we approach every project. It has some great tips for PR professionals. *Courtesy of Judy Gombita (@jgombita)

5 LinkedIn groups for PR pros

If you work in PR, chances are you have one of three needs: A need to build or grow your network; A need to acquire new skills or hone existing ones; A need to find a new job. While you could argue many social networks meet these three needs adequately, I might argue that LinkedIn has the biggest potential to meet these needs best when it comes to professional skill-building, networking and job-seeking. -- Arik Hanson via Communication Conversations

How To Build A Successful Media Relationship - Getting Back to Basics

The most essential part of my job as a public relations professional is building media relationships.  Without thriving relationships with the media, I cannot successfully secure media coverage for clients – whether in TV, print, radio or social media.  -- By Erin Smith via MMI Public Relations

10 Ways to Repurpose Your Media Coverage

You rejoice every time you get media coverage. It’s an opportunity to reach more of your target market, as well as potential partners and investors. However, there’s more to media coverage than just getting exposure. -- By Elena Verlee via

Regine J. Nelson is the founder and principal of Allure Marketing + Communications. Allure specializes in consumer product, small business, nonprofit and startup PR. Email for a free consultation.

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