Monday, January 31, 2011

Daily PR Tidbit - Jan 31

Another edition of the Daily PR Tidbit brought to you by Allure Marketing + Communications. Feel free to share or comment.

How to use PR Firms at Startups

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. There is obviously no black-or-white answer, but I’ve tried everything from working a large international agency, to hiring in-house people to doing it myself. - Read what Mark Suster has to say on the matter.

Three social media tips for PR managers
Mark Waxman shares three tips to help PR practitioners get a better grasp of social media. 

A Hippocratic Oath for PR People?

The core tenet of doctors’ Hippocratic oath is “do no harm.” I wonder if we need a similar oath for public relations practitioners? The last thing a PR pro should ever do is compound a mistake by their company or their client by saying or doing something that harms the organization or the brand. -- By Brian Courtney

Newsflash: Facebook “Drink” Status Won’t Cure Cancer (and what PR people can learn from this missed opportunity)
Remember the “which bra color are you wearing” meme? What about the “where is your purse” craze that swept Facebook? To refresh your memory, the statements — born out of Facebook chain messages — are supposed to support breast cancer awareness. - By Heather Whaling 

Social Media and Mobile Ads Least Liked By Internet Users
One of the most common predictions is the growth of online advertising spend over the next however-many years. It’s the prediction that keeps the engine turning and the machine moving forward. After all, if there is no advertising then why are we doing this whole Internet and mobile thing anyway? Are we just trying to make life better for people? C’mon man! -- By Frank Reed  

Dear Friends of the Music PR Business
As you might have noticed, or may not have noticed, this blog is dead. For now. Maybe, I get the feeling i want to promote more music I like somewhere in the future, but for now I just wanna sit down and eat cookies. - Check out this rant by An Inside Out Sock

16 social media statistics that might surprise you

Over the last few months, I’ve bookmarked and read hundreds of posts. And, like many of you, have catalogued the myriad of social media stats that come our way each day. -- By Arik Hansen

Regine J. Nelson is the founder and principal of Allure Marketing + Communications. Allure specializes in consumer product, small business, nonprofit and startup PR. Email for a free consultation. Follow her on Twitter, @RegineNelson.

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