Social media has forced presentations to become an interactive conversation. Presenters who embrace audience participation are connecting their audiences to their ideas in a more meaningful way. - By Nance Duarte via Brian Solis's blog
Last week, PR Daily had a post titled “Advertising vs. PR: How to Measure the Value of Editorial Coverage.” - By Rebecca Denison
People. Love. Video. Not yet sure you’re buying it? comScore’s video matrix, published December, 2010, reported that some 89 million people in the United States are going to watch 1.2 billion videos. - By Shelly Kramer
In the past few weeks, I’ve had numerous conversations with colleagues, partners and in some cases, clients, about blogging and the challenges of keeping a blog up and running. - By Arik Hanson
Customer relationship management isn’t just the domain of big brands, and these days, more and more companies are offering free online tools to make it easier for SMBs to keep track of and reach out to their customers. - By Jolie O'Dell
If you want to make money online, you have to be visible on the search engines. And if you want to be visible on the search engines, you have to have a solid SEO strategy. - By Kirsty LaVier
2011 has been hailed as the “year of geolocation.” Alas, so was 2010. As was 2009 and 2008. Yet geolocation services like Foursquare and Gowalla continue to seek mainstream audiences with limited success. - By Jamie Beckland
Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.