Guerrilla marketing “works because it’s simple to understand, easy to implement and outrageously inexpensive,” says Jay Conrad Levinson, the man who coined the phrase. - Amy-Mae Elliot
Tired of working for The Man (or The Woman)? Want to start your own agency or consulting firm? - By Claire Celsi
With such an intense focus on Facebook and Twitter, organizations may be hurting themselves by failing to build communities in other networks. These networks have their own strengths and weaknesses, and because of their sizable communities are significant in their own right. Here is a look at three that maybe worth your organization’s time. - By Geoff Livingston
Today, we are going to analyze a touchy topic - mistakes that companies most often do on their Facebook Pages, and go into the details of them. This list of most common mistakes should give you a better idea of how to post on your Facebook Page. - By socialbakers
One of our newest clients, Rapid Electric Vehicles (REV) delivers completely electric fleet vehicles that serve as the first-ever mobile storage system for the electricity grid, in addition to powering on-site equipment for fleet crews. - By Jackie Peterson
If you’ve been monitoring social media for mentions of … social media monitoring, you’ll likely have noticed more people discussing how to listen better on behalf of your brand.
When our new client, Lithium Technologies, brainstormed with our team about crafting a press release touting the rise in attendance and influence of their brand — as part of the build-up for their LiNC User Conference — everyone got really excited about the idea of doing an infographic, instead. - By Todd Defren
Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.