Small business marketing and advertising is constantly monitored and measured to determine its return-on-investment. Are marketers seeing a significant number of new customers or increased purchases to continue running a campaign? - By Jamie O'Hara
It’s a persistent question: Is social media and networking appropriate for B2B marketing? - By Lee Odden
Curation has always been an underrated form of creation. - By Rohit Bhargava
The answer may depend on whether you're a small, medium, large... or grande business. Don't assume that the bigger the organization, the more the resources. - By Valeria Maltoni
The lastest Facebook usage statistics show some interesting trends. - By Nick Burcher
Digital influence is a controversial topic. At the heart of the matter is this idea of influence and it raises questions and doubts as to whether or not the ability to cause effect or change behavior is truly measurable. - By Brian Solis
Do you wonder if you have what it takes to compete in the social media marketplace? Who, after all, has the time or the budget to mimic Disney or Starbucks? - By Phil Mershon
Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.