Friday, May 20, 2011

Daily PR Tidbit - May 20

Another edition of the Daily PR Tidbit brought to you by Allure Marketing + Communications. Feel free to share or comment.

Let's say that we are comparing cities we have visited or would like to visit, and I mention one that I have not yet been to but you have. - By David DiSalvo

Tired of seeing blogs or press releases in your Google News homepage? - Danny Sullivan

People using social media want to know who they’re talking to — even when they interact with a brand. - By Jason Woodward

While fashion films may be all the rage, many independent fashion labels are wary of investing in a video strategy, perceiving it to be too costly or time-intensive, or simply not knowing what to do with video once its been created. - By Polina Raygorodskaya

When it comes to the inner workings of Washington, you often hear about lobbyists influencing the political process. - By Elizabeth Blair

Most brand storytelling wouldn’t pass the bedtime story test. Yet there’s never been a greater time for brands that can tell a story well. - By Tom Fishburne

Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.

Wednesday, May 18, 2011

Daily PR Tidbit - May 18

Another edition of the Daily PR Tidbit brought to you by Allure Marketing + Communications. Feel free to share or comment.

Ever wonder why some businesses get press and some don’t? Getting a mainstream media outlet to pay attention to your business seems like an impossible-to-solve mystery. - By Patrick Garmoe

Last year, the Associated Press added a social media section with 42 new guidelines to its annual AP Stylebook. - By Beth Brenner

Who sent those releases? Why did they fail? And why so darn many? - By Marc Harty

The difficulties in managing a brand through social media channels are not just difficulties in learning technologies, but in managing a new set of engagement rules. - By Ryo Yamaguchi

You broke my heart. So you leave me no choice: I have to break up with you. - By Andrew Hanelly

Typos. They happen to all of us. We usually embed some strategically on Bad Pitch to see if anyone's reading. - By Kevin Dugan

Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.

Monday, May 16, 2011

Daily PR Tidbit - May 16

Another edition of the Daily PR Tidbit brought to you by Allure Marketing + Communications. Feel free to share or comment.

Facebook recently published a PDF document giving businesses a guide to best practices for marketing on the massive social networking site. - By John Paul Titlow

Sometimes you happen upon a blog post title in your RSS reader (yep I’m old school) that grabs your attention. - By Tom Murphy

According to a recent Pew Research Center study that analyzed Nielsen data relative to the 25 news websites with the largest number of unique monthly visitors, Facebook is a more valuable source of traffic than Twitter. - By Beth Krietsch

Social media and journalism are becoming more and more intertwined, and while the debate rages on if social media is a part of the journalism industry, Twitter, Facebook and the like shouldn’t just be reserved for the marketers and brand community managers out there. - By Erin Everhart

Back in March I wrote a post about moving away from the generic social ask. What is a social ask? - By Sarah Evans

Sometimes you’re just flat out of ideas. It’s not a matter of talent — you’ve written great stuff in the past. - By Danny Iny

Facebook is quickly becoming a great marketing tool for businesses to build a compelling social media presence and engage with users. - By Cody Barbierri

Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.

Wednesday, May 11, 2011

Daily PR Tidbit - May 11

Another edition of the Daily PR Tidbit brought to you by Allure Marketing + Communications. Feel free to share or comment.

It’s been a little while since PRNewser updated our list of favorite mobile apps for PR professionals. - By Joe Ciarallo

There are certain tenets held sacred by those who are heavily invested in social media, whether personally or professionally: Follower and fan counts don’t matter. - By Shane Barnhill

So you’re a small business owner who wants to begin a do-it-yourself public relations campaign! - By Elena Verlee

The PR and marketing world has changed so much in the past 5 years. The relatively straightforward “media-centric” approach to Public Relations has been turned upside down … and that’s a good thing. - By Todd Defren

Public relations strategy is…usually no more complicated than selecting the right PR tactics to meet a goal. The real hard part is the execution. - By Danilo Rizzuti

Twitter thrives on the relationship between you and your followers. Yet many small businesses struggle to gain a following and end up abandoning their profiles due to fundamental errors in the way they manage them. - By Paul Sutton

Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.

Monday, May 9, 2011

Daily PR Tidbit - May 9

Another edition of the Daily PR Tidbit brought to you by Allure Marketing + Communications. Feel free to share or comment.

Recently I went on a little road trip—about a thousand miles—and was amazed by the number of completely ineffective billboards. - By Jocelyn Broder

When it comes time for you to create your own marketing, business, and public relations plans, there are a few things you can take to heart. - By Ashley Wirthlin

To prepare for success in a public relations job, it’s imperative to develop the ability to catch basic errors before submitting work to a boss. - By Tiffany Gallicano

I recently spoke at a social media marketing conference at my alma mater, The University of Southern California, on the topic of how social media and other marketing professionals can best get their C-level executives involved in, invested in, and taking leadership roles in video and social media marketing. - By David Murdico

It’s so retro to love Saved By The Bell these days. But, I was one of the true watchers and fans back in the 90s. - By Erik Hanson

Mobile marketing can mean one of two things. The most recognized meaning today involves smart phones and mobile Internet. - By Andrea Nourse

I never cease to be amazed at how the words “public relations” are used in strange ways. - By Susan Hart

Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.

Friday, May 6, 2011

Daily PR Tidbit - May 6

Another edition of the Daily PR Tidbit brought to you by Allure Marketing + Communications. Feel free to share or comment.

Is your media release Twitter ready? That’s the question Australian communications agency Creative Territory is asking in a recent blog post. - By Kevin Allen

At a time when everyone with a smart phone and a Twitter account boasts social media genius, digital analyst Brian Solis renews our faith in the existence of intelligent discourse in that realm. - By Brian Solis via WebCopyPlus

Through a monthlong series called “The Message Makers: Inside PR,” NPR is taking a closer at the public relations industry. - By Michael Sebastian

Everybody’s making videos, but who really knows how to marketing them? For the answer to that question, I’m passing this topic over to a guest author. - By Barbara Rozgonyi

It's my firm belief that list-building services—while making reporter list-building extremely easy—have also created a generation of lazy PR professionals. - By Claire Celsi

It’s your client’s launch day for that big social campaign. You’ve got your hashtags in place, content ready, social media release on stand by and a fan base ready to mobilize. - By Sarah Evans

A couple of weeks ago I did an article at our BlueGlass blog on the 3Rs of *really* great content (http://bit.ly/ecw8zK). - By Ann Smarty

Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.

Wednesday, May 4, 2011

Daily PR Tidbit - May 4

Another edition of the Daily PR Tidbit brought to you by Allure Marketing + Communications. Feel free to share or comment.

In a plot twist few soaps fans could have seen coming, ABC pulled the plug on two of its longest running daytime TV programs, "One Life to Live" and "All My Children," earlier this month. - By Bernhard Warner

You may not realize it, but having a live event is an excellent PR opportunity. The event itself is usually newsworthy. - By Elena Verlee

As CEO of a software vendor actively involved in developing solutions for PR and Marketing professionals, I am in a unique position to listen to and participate in debates going on around the industry. - By Gary Lee

Having organized a fair number of events and spoken at a fair number more over the years, I’ve become quite observant when it comes to how sponsors get involved. - By Jason Falls

Everywhere you look, those starting out on a career in public relations are urged to focus on developing skills in digital PR. - Heather Yaxley

The Gulf oil spill was 2010's biggest story, so when David Barstow walked into a Houston hotel for last December's hearings on the disaster, he wasn't surprised to see that the conference room was packed. - John Sullivan

Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.

Monday, May 2, 2011

Daily PR Tidbit - May 2

Another edition of the Daily PR Tidbit brought to you by Allure Marketing + Communications. Feel free to share or comment.

Most PR professionals have done it, whether they admit to it or not: they fantasize about becoming an independent PR consultant. So why haven’t you taken action? - By Kellye Crane

YouTube has just announced which members will be inducted into YouTube NextUp and the YouTube Creator Institute, efforts by the video-sharing site to add even more polish to its content. - By Brenna Ehrlich

Yesterday Sohaib Athar (@ReallyVirtual on Twitter) was just a “an IT consultant taking a break from the rat-race by hiding in the mountains”, specifically Abbottabad, northern Pakistan. - By Mike Butcher

I’m an avid blog reader. My Google Reader is packed with hundreds of different blogs, each one covering a subject that I may or may not be directly involved in. - By Matthew Carpenter

Or to be more exact, what is the role of public relations (not publicity) in a world where journalism and blogging continue to butt heads? - By Jeremy Pepper

Starbucks, Best Buy and Home Depot are some of the most successful brands in social media. - By Kevin Dugan

We’ve all enjoyed a great movie or TV show. The best ones have a solid story, character development and a climax that offers payoff for all that the audience has learned along the way. - By Taylor Wiegert

Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.