Is your media release Twitter ready? That’s the question Australian communications agency Creative Territory is asking in a recent blog post. - By Kevin Allen
At a time when everyone with a smart phone and a Twitter account boasts social media genius, digital analyst Brian Solis renews our faith in the existence of intelligent discourse in that realm. - By Brian Solis via WebCopyPlus
Through a monthlong series called “The Message Makers: Inside PR,” NPR is taking a closer at the public relations industry. - By Michael Sebastian
Everybody’s making videos, but who really knows how to marketing them? For the answer to that question, I’m passing this topic over to a guest author. - By Barbara Rozgonyi
It's my firm belief that list-building services—while making reporter list-building extremely easy—have also created a generation of lazy PR professionals. - By Claire Celsi
It’s your client’s launch day for that big social campaign. You’ve got your hashtags in place, content ready, social media release on stand by and a fan base ready to mobilize. - By Sarah Evans
A couple of weeks ago I did an article at our BlueGlass blog on the 3Rs of *really* great content (http://bit.ly/ecw8zK). - By Ann Smarty
Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.