Recently I went on a little road trip—about a thousand miles—and was amazed by the number of completely ineffective billboards. - By Jocelyn Broder
When it comes time for you to create your own marketing, business, and public relations plans, there are a few things you can take to heart. - By Ashley Wirthlin
To prepare for success in a public relations job, it’s imperative to develop the ability to catch basic errors before submitting work to a boss. - By Tiffany Gallicano
I recently spoke at a social media marketing conference at my alma mater, The University of Southern California, on the topic of how social media and other marketing professionals can best get their C-level executives involved in, invested in, and taking leadership roles in video and social media marketing. - By David Murdico
It’s so retro to love Saved By The Bell these days. But, I was one of the true watchers and fans back in the 90s. - By Erik Hanson
Mobile marketing can mean one of two things. The most recognized meaning today involves smart phones and mobile Internet. - By Andrea Nourse
I never cease to be amazed at how the words “public relations” are used in strange ways. - By Susan Hart
Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.