Most PR professionals have done it, whether they admit to it or not: they fantasize about becoming an independent PR consultant. So why haven’t you taken action? - By Kellye Crane
YouTube has just announced which members will be inducted into YouTube NextUp and the YouTube Creator Institute, efforts by the video-sharing site to add even more polish to its content. - By Brenna Ehrlich
Yesterday Sohaib Athar (@ReallyVirtual on Twitter) was just a “an IT consultant taking a break from the rat-race by hiding in the mountains”, specifically Abbottabad, northern Pakistan. - By Mike Butcher
I’m an avid blog reader. My Google Reader is packed with hundreds of different blogs, each one covering a subject that I may or may not be directly involved in. - By Matthew Carpenter
Or to be more exact, what is the role of public relations (not publicity) in a world where journalism and blogging continue to butt heads? - By Jeremy Pepper
Starbucks, Best Buy and Home Depot are some of the most successful brands in social media. - By Kevin Dugan
We’ve all enjoyed a great movie or TV show. The best ones have a solid story, character development and a climax that offers payoff for all that the audience has learned along the way. - By Taylor Wiegert
Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.