In a plot twist few soaps fans could have seen coming, ABC pulled the plug on two of its longest running daytime TV programs, "One Life to Live" and "All My Children," earlier this month. - By Bernhard Warner
You may not realize it, but having a live event is an excellent PR opportunity. The event itself is usually newsworthy. - By Elena Verlee
As CEO of a software vendor actively involved in developing solutions for PR and Marketing professionals, I am in a unique position to listen to and participate in debates going on around the industry. - By Gary Lee
Having organized a fair number of events and spoken at a fair number more over the years, I’ve become quite observant when it comes to how sponsors get involved. - By Jason Falls
Everywhere you look, those starting out on a career in public relations are urged to focus on developing skills in digital PR. - Heather Yaxley
The Gulf oil spill was 2010's biggest story, so when David Barstow walked into a Houston hotel for last December's hearings on the disaster, he wasn't surprised to see that the conference room was packed. - John Sullivan
Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.