It’s been a little while since PRNewser updated our list of favorite mobile apps for PR professionals. - By Joe Ciarallo
There are certain tenets held sacred by those who are heavily invested in social media, whether personally or professionally: Follower and fan counts don’t matter. - By Shane Barnhill
So you’re a small business owner who wants to begin a do-it-yourself public relations campaign! - By Elena Verlee
The PR and marketing world has changed so much in the past 5 years. The relatively straightforward “media-centric” approach to Public Relations has been turned upside down … and that’s a good thing. - By Todd Defren
Public relations strategy is…usually no more complicated than selecting the right PR tactics to meet a goal. The real hard part is the execution. - By Danilo Rizzuti
Twitter thrives on the relationship between you and your followers. Yet many small businesses struggle to gain a following and end up abandoning their profiles due to fundamental errors in the way they manage them. - By Paul Sutton
Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.