Tuesday, February 1, 2011

Daily PR Tidbit - Feb 1

Another edition of the Daily PR Tidbit brought to you by Allure Marketing + Communications. Feel free to share or comment.

8 New LinkedIn Features Worth Exploration
Recently LinkedIn added lot’s of new functionality that impacts marketers and business owners. This article will tell you what you need to know. -- By Linda Coles

How to Avoid Social Media Overload

The advent of Web 2.0 has made keeping up with your industry a 24/7 pursuit. Reporters are constantly tweeting new stories, your colleagues and competitors are blogging and now, you're expected to join the fray as a "content producer" -- on top of your regular job. How do you make time for it all?-- By Dorie Clark 

42 New Social Media Resources You May Have Missed
Looking for even more social media resources? This guide appears every weekend, and you can check out all the lists-gone-by here any time. By Zachary Sniderman 

Lean Marketing: Public Relations strategies for small businesses and startups
One of the least expensive and most effective ways that small businesses can grow is through the strategic application of public relations. PR can be executed on a modest budget, and the awareness and word-of-mouth that can be attained is priceless for a small company. - By Mike via CrowdSpring

Super Bowl + French Impressionism = publicity 
If you're looking to earn publicity, always be on the alert for ways to tie your client to a topic in the news. That doesn't mean you have to watch for stories that are closely related to your client's business. In fact, the less obvious the tie to your client's usual image, the stronger your story idea may be: if you can provide an unexpected twist on a story everyone's talking about anyway, you're gold. -- By Melanie Lee Lockhart

Facebook + Twitter = Revolution? 
As the protests in Egypt enter their second week, many are again debating the relative influence that social media sites like Twitter and Facebook have had (and can have) in stoking the fires of digital age popular uprisings. Twitter and Facebook both reportedly played essential roles in helping organize protests and spread news in Egypt before the government shut down Internet access last Friday, January 29th. -- By Big Think 

Yammer: 5 Reasons Your Startup Should Be Using It
This past Thanksgiving we wrote about ten products we were thankful for as a startup. One of these was Yammer, an app that brands itself as Twitter for internal use and communication at companies. This free app allows you to follow other people’s updates and send files, messages and notifications (similar to how you follow people and tweet on Twitter). We use it for everything from sharing files to posting tech issues. If you’re a small team in particular like we are, you will realize the benefits of Yammer immediately. Here our top five reasons for using Yammer: - By Cheryl Morris

Regine J. Nelson is the founder and principal of Allure Marketing + Communications. Allure specializes in consumer product, small business, nonprofit and startup PR. Email regine@allure-pr.com for a free consultation. Follow her on Twitter, @RegineNelson.

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