The best place to start in any journey is to know where you are. If you want directions to Chicago, the first thing anyone will ask is “where are you coming from?” - By John Haydon
Search marketing will grow 16% this year to $19.3 billion and 74% of North American ad agencies say their clients use Facebook, according to a study released Wednesday. - By Todd Wasserman
I have thought for some time that the impending social media bubble will at some point burst. I am a true believer that digital marketing done right will drive sales, however folks can get sidetracked pretty fast. That, coupled with many marketers delusional perception of success, and things can get pretty murky. - By Eric Brown
We're called spin doctors, flacks, turd polishers...a copywriter friend once referred to me as a lie merchant (I replied by calling him a comma jockey). - By Kevin on Bad Pitch Blog
I was talking to Erik Hare yesterday about how we both have blog posts in some sort of process for days, sometimes even weeks. I’ve already written shells of the blog posts for Friday, Sunday, and Monday. - By Gini Dietrich
So, you have all those followers on Twitter and yet when you tweet a link to your latest blog post…..nothing much happens! - By Jim Connolly
Social media has forced presentations to become an interactive conversation. Presenters who embrace audience participation are connecting their audiences to their ideas in a more meaningful way. - Nance Duarte via Brian Solis's blog
Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.