I don’t think PR professionals give our industry enough credit—and it starts with the fundamentals. As in those of us practicing them aren’t claiming them. - By Justin Goldsmith
With a billion tweets per week, Twitter has become a place for people and organizations of all types to share their thoughts, reading lists and whereabouts. - By Erica Swallow
During an internal discussion at TopRank Marketing, the topic of defining social media came up and one area of interest was the difference in outcomes when it comes to incorporating both social media and search engine optimization. - By Lee Odden
Most PR professionals have done it, whether they admit to it or not: they fantasize about becoming an independent PR consultant. So why haven’t you taken action? - By Kellye Crane
In the PR industry, we’re paid to make people take notice. - By Christine Perkett
YouTube has changed the video landscape with user generated video content and as a result grown so fast that it prompted Google to pay $1.5 billion to acquire the company. - By Bob Tripathi
Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.