Friday, January 21, 2011

Daily PR Tidbit - Jan 21

Another edition of the Daily PR Tidbit brought to you by Allure Marketing + Communications. Feel free to share or comment.

60 Signs You’re Addicted to Social Media & Twitter
Late night tweet sessions. Foursquare swarm parties. Panera Bread meetings at 9 pm and Facebook moments that make you laugh so hard you cry. Your baker knows it, the mailman knows it. You like tweets and they like you. The baker thinks you’re talking about cupcakes and has no idea what Twitter is. -- By Pam Moore, Business to Community

A PR Clients Bill of Rights  
“Even airline passengers have a bill of rights now.” So here goes, if you have hired, or are about to hire, a PR professional, you have a right to expect the following. -- By Jacqueline Church. Thanks to @thePRCoach.

US Social Media Ad Spending Surges Past $3 billion, Thanks to Facebook
Ad spending on social networks in US will reach $3.08 billion mark by the end of 2011, according to revised estimates by eMarketer. This years estimated spending would be 55% ($1.99 billion) higher than what advertisers spent on social networking sites in 2010. - By Bill Hameed, Social Times

How Social Media is Changing Public Relations
In 2010, facing the biggest public relations crisis in recent history, oil company BP turned to the one medium that could instantly address public concern: social media. Nearly six months after the Gulf of Mexico oil spill occurred, BP has nearly 48,000 Facebook fans, over 19,000 Twitter followers and more than three million YouTube channel views. -- By Renee Warren, The Social CMO

Make your “P.R.” Stand For “Perfect Resource”

When you think of public relations or publicity, what comes to mind? For some people, (even some P.R. types) it may mean hounding or even badgering the media to get them to generate a story about you, your product or your business. Sometimes that works, often times it doesn’t. As a P.R. professional, I realize the media has very little need for P.R in the traditional sense. What the media does need is their own meaning of P.R. — Perfect Resources. -- By Todd Brabende,

Will this be the year to weave kindness into your PR campaign?
Far from a ‘charity begins at home’ attitude that you might expect in hard times, the gloom is bringing out the good in people. Imaginations have certainly been captured in Japan, where a small act of kindness has snowballed into a new craze for giving.-- By Charlotte Stoel, FireFly Blog

Quora for Business Not Allowed, But You Should Still Monitor and Respond

If you’re not familiar with Quora, it’s a Q&A website where people can ask questions and others can answer and respond.  If you’ve seen LinkedIn or Yahoo Answers or similar features from Community Platforms, and even Get Satisfaction to an extend, you’ll find a theme.  Quora officially launched 6 months ago in a limited beta, and is founded by Facebook’s former CTO with backing by Benchmark capital, all positive signs for company vitality. -- By La Rejna

Regine J. Nelson is the founder and principal of Allure Marketing + Communications. Allure specializes in consumer product, small business, nonprofit and startup PR. Email for a free consultation.

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