Daily PR Tidbit - May 11

Another edition of the Daily PR Tidbit brought to you by Allure Marketing + Communications. Feel free to share or comment.

Ten ‘Must Have’ Mobile Apps for PR (Part Two)

It’s been a little while since PRNewser updated our list of favorite mobile apps for PR professionals. - By Joe Ciarallo

4 Overlooked Nuances of Social Media Culture

There are certain tenets held sacred by those who are heavily invested in social media, whether personally or professionally: Follower and fan counts don’t matter. - By Shane Barnhill

How to Find Time to Begin Your DIY PR Campaign

So you’re a small business owner who wants to begin a do-it-yourself public relations campaign! - By Elena Verlee

The Top 5 Skills of Modern PR Pros

The PR and marketing world has changed so much in the past 5 years. The relatively straightforward “media-centric” approach to Public Relations has been turned upside down … and that’s a good thing. - By Todd Defren

Public Relations Strategy is…

Public relations strategy is…usually no more complicated than selecting the right PR tactics to meet a goal. The real hard part is the execution. - By Danilo Rizzuti

Not getting Twitter followers? Here are 10 key reasons why

Twitter thrives on the relationship between you and your followers. Yet many small businesses struggle to gain a following and end up abandoning their profiles due to fundamental errors in the way they manage them. - By Paul Sutton

Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.

Daily PR Tidbit - May 9

Another edition of the Daily PR Tidbit brought to you by Allure Marketing + Communications. Feel free to share or comment.

Five, Five-Second Rules for Delivering Your Message

Recently I went on a little road trip—about a thousand miles—and was amazed by the number of completely ineffective billboards. - By Jocelyn Broder

5 Tips for Creating Successful Marketing/Business & Public Relations Plans

When it comes time for you to create your own marketing, business, and public relations plans, there are a few things you can take to heart. - By Ashley Wirthlin

Three Tips for Catching Basic Errors

To prepare for success in a public relations job, it’s imperative to develop the ability to catch basic errors before submitting work to a boss. - By Tiffany Gallicano

Video and Social Media Marketing: Getting C-Suite Executives To Lead

I recently spoke at a social media marketing conference at my alma mater, The University of Southern California, on the topic of how social media and other marketing professionals can best get their C-level executives involved in, invested in, and taking leadership roles in video and social media marketing. - By David Murdico

4 PR lessons I learned from Saved By the Bell

It’s so retro to love Saved By The Bell these days. But, I was one of the true watchers and fans back in the 90s. - By Erik Hanson

Event PR: the Original Mobile Marketing by Andrea Nourse

Mobile marketing can mean one of two things. The most recognized meaning today involves smart phones and mobile Internet. - By Andrea Nourse

Is PR a Verb, a Noun or a Career?

I never cease to be amazed at how the words “public relations” are used in strange ways. - By Susan Hart

Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.

Daily PR Tidbit - May 6

Another edition of the Daily PR Tidbit brought to you by Allure Marketing + Communications. Feel free to share or comment.

5 tips to ensure your media release is Twitter ready?

Is your media release Twitter ready? That’s the question Australian communications agency Creative Territory is asking in a recent blog post. - By Kevin Allen

Engage with Purpose

At a time when everyone with a smart phone and a Twitter account boasts social media genius, digital analyst Brian Solis renews our faith in the existence of intelligent discourse in that realm. - By Brian Solis via WebCopyPlus

Is NPR unclear about the definition of public relations?

Through a monthlong series called “The Message Makers: Inside PR,” NPR is taking a closer at the public relations industry. - By Michael Sebastian

3 YouTube & Video Marketing Tricks You Should Not Miss

Everybody’s making videos, but who really knows how to marketing them? For the answer to that question, I’m passing this topic over to a guest author. - By Barbara Rozgonyi

6 alternatives to sending a press release

It's my firm belief that list-building services—while making reporter list-building extremely easy—have also created a generation of lazy PR professionals. - By Claire Celsi

Is your campaign platform dependent?

It’s your client’s launch day for that big social campaign. You’ve got your hashtags in place, content ready, social media release on stand by and a fan base ready to mobilize. - By Sarah Evans

How To: Re-Package Your Best Content For More Exposure (And Links)

A couple of weeks ago I did an article at our BlueGlass blog on the 3Rs of *really* great content (http://bit.ly/ecw8zK). - By Ann Smarty

Kat Lynch is a PR & Social Media Apprentice at Allure Marketing + Communications. She is a senior at Stanford University.